Soul-Led Start-Up™

3 Modules 6 Lessons

About this course

Introducing Soul-Led Start-Up™

How to go from Soul Searching to Soul-Led Business & Brand. For Heart-Centered Founders, Thought Leaders & Visionaries.

Course Structure

Subscribers only
2 Lessons

Soul-Led Business Blueprint

In this first section you will use your Numerology Chart to create your Soul-Led Archetype. This will allow you to lay the foundation for the type of products and services you will offer in your business. The goal is to create your Soul-Led Archetype so that you can write your Soul-Led Story. Together these components will allow you to create your Business & Branding Niche.

Soul-Led Business Blueprint

The Soul-Led Blueprint is divided into 4 sections:

  1. Soul-Led Archetype: You will use your Numerology Chart to create your archetype.
  2. Soul-Led Story: This section is the most important as it will lay the foundation for how you help other people.
  3. Master, Talents & Skills: This section is for brainstorming the knowledge and talents you already have. There is also an email template to send to 3 to 5 family and friends to get their insight.
  4. Business Blueprint: In this section you will use your Soul-Led Story to write out your Soul Calling using the information you gathered in your Soul-Led Story. This essentially will be your Business Niche.

Friends & Family Template

Use the template below to reach out to 3 - 5 Friends or Family. This is a wonderful to gain insights on the way you impact others. This is simply for your reference as you develop your Soul-Led Start-Up.

Friends & Family Feedback Template

Copy & Paste into email:

Hey _____,

I really need your help with something - it shouldn’t take more than 5 minutes. 

I’m currently taking an online program, and I’ve been assigned to ask my closest family and friends to help me discover my greatest skillsets. Could you please answer the following questions?

  1. When you need to ask for my help? What do you generally come to me vs. anybody else for help with?
  2. Is there anything you’ve seen me overcome that has inspired you?
  3. What do you see as my biggest weaknesses?
  4. What is my zone of genius? What am I the BEST at?

Thank you!


Subscribers only

Soul-Led Client

Welcome to Soul-Led Client. In this section we will discuss using your Soul-Led Statement/ Story to connect with your Soul-Led Client. Please refer to the Deep Dive Research Questions to start scheduling your Interviews. There is also an Outbound and Inbound template to use when reaching out to people through social media, online groups you are already a member of, or through email. For smaller programs and workshops typically 5 to 10 interviews is best, for larger programs 10 to 15 will provide you with more information. Weekly goal should be to schedule 5 interviews no more than 20 minutes. Feel free to use this strategy as you create future products.

DeepDive | Research Questions

Research Questions |
Schedule 20 minute interviews with video on if possible, ask if you can record it for your reference

  1. Use Calendly to set up Interviews (Zoom meeting will be created automatically), 14 Day Free Trial
  2. Or use Acuity and set up Zoom meeting manually for each interview, Free Option

    Deep Dive Questions
    Let them know you’ll be recording the interview.
    Ask them the Deep Dive Questions: Are you currently struggling with
    {fill in the transformation you offer}?
    1. What are your biggest frustrations with {fill in the transformation you offer}?
    2. What is your biggest fear about {fill in the transformation you offer}?
    3. Have you searched for the solution for this on Google or YouTube? What keywords or phrases did you use? 
    4. Which books have you read on this topic?
    5. Have you bought any courses on this topic? If so, which ones, how much were they and what were they missing? If no would you ever consider buying a course/ program
    6. Who are your favorite people to follow that talk about this topic? 
    7. What do you wish someone would talk about or share tips about to help you get the answer?
    8. What other investments have you made to try to solve this problem?
      1. I.e. books, workshops, therapists, conferences, home remedies
      2. How much do you think you’ve invested into trying to solve this problem up until now?
    9. What does life look like when you have {fill in the transformation you offer}? 
    10. What is the ONE thing you feel like you’re missing about {fill in the transformation you offer}?
    11. Ask them if there’s anything they’re really struggling with {fill in the transformation you offer} that they haven’t mentioned.
    12. If you could wave a magic wand and create a program/ workshop/ product that delivered everything you need, what would it include?
    13. What would you be willing to invest for this program/ workshop/ product?

      14. Ask if they would like to be updated on what you create from the research and if they know anyone else that might be interested in booking a Deep Dive

Deep Dive Outreach Templates

Getting Soul-Led Clients on Deep Dive Calls:

Inbound Template (Post on Social Media, Online Groups you are apart of)

ASKING FOR HELP! Feel like you’re struggling with __key pain point______?

I’m looking to interview (general category i.e. entrepreneurs, parents, people struggling with learning how to create a business) (purely for my own research) to help me build a new business I’m working on. It would mean the world to me if we could hop on a quick call and I could ask you a few questions. OR if you know of someone who fits this description, please tag them below/introduce me. Comment below and I’ll shoot you a DM to set up the call! Book in for a call here (calendar link)! 

Outbound Template (Email or in Direct Messages)

Hey ____,

You came across my radar on/by (LinkedIn/Facebook Group/Instagram/etc). I noticed you’re (an expert/super knowledgeable about/looking for help with) _______ and I’m currently conducting research on how I can best support people in this space. If you’re open to it, I would really appreciate it if we could hop on a quick call and I could ask you a few questions. Let me know either way! If not, no worries and I wish you all the best. (the more you can personalize this line and genuinely compliment them, the better)

-- Name

Subscribers only

Magical Mood Board

Intuitive Branding is all about honing in on how you want people to feel when they come across your brand. The best way to do this is through color. The beautiful thing about color is each shade evokes a different emotion. In this section we are going to review the different colors and what they represent to pick a color palette. Then we will use the colors to select fonts and words to describe your brand.

The best way to start playing around with your ideas is through a Mood Board. You can experiment with colors, fonts and graphics that you like. Later these initial ideas can be refined to make sure they align with your message.

Canva has a really great online Mood Board to get you started Here:


Coolers is a great place to look at color palettes:


Adobe and Canva both have great color pickers:



For Fonts I love DaFont:


Creative Market is great for Fonts, Graphics and any Design Related Digital Products: