Research Questions |
Schedule 20 minute interviews with video on if possible, ask if you can record it for your reference

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Deep Dive Questions
Let them know you’ll be recording the interview.
Ask them the Deep Dive Questions: Are you currently struggling with
{fill in the transformation you offer}?
1. What are your biggest frustrations with {fill in the transformation you offer}?
2. What is your biggest fear about {fill in the transformation you offer}?
3. Have you searched for the solution for this on Google or YouTube? What keywords or phrases did you use?
4. Which books have you read on this topic?
5. Have you bought any courses on this topic? If so, which ones, how much were they and what were they missing? If no would you ever consider buying a course/ program
6. Who are your favorite people to follow that talk about this topic?
7. What do you wish someone would talk about or share tips about to help you get the answer?
8. What other investments have you made to try to solve this problem?
  1. I.e. books, workshops, therapists, conferences, home remedies
  2. How much do you think you’ve invested into trying to solve this problem up until now?
9. What does life look like when you have {fill in the transformation you offer}?
10. What is the ONE thing you feel like you’re missing about {fill in the transformation you offer}?
11. Ask them if there’s anything they’re really struggling with {fill in the transformation you offer} that they haven’t mentioned.
12. If you could wave a magic wand and create a program/ workshop/ product that delivered everything you need, what would it include?
13. What would you be willing to invest for this program/ workshop/ product?
  14. Ask if they would like to be updated on what you create from the research and if they know anyone else that might be interested in booking a Deep Dive

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